Life Coaching | Annie Urstad

Is Coaching Right for You?

Coaching is forward-focused

Where therapy looks back to understand patterns, coaching asks: where do you want to go, and how do we get there? If you're craving structure, accountability, and momentum — this is it.

What coaching looks like with me

Same honest, direct-but-gentle style. We set clear goals, and I'll hold you to them, with support, not pressure. Less understanding why, more building the thing.

Why I coach Growth has been personal for me long before it was professional. Coaching became my path through my own in-between years, and it stuck. If you ask whether I prefer coaching or therapy, I honestly don't have a clean answer. What I know is that I bring a coaching mindset into everything I do: goals matter, small wins build confidence, and confidence builds trust in yourself.

1:1 Life Coaching

Individual coaching sessions tailored to whatever you're working toward: career transitions, relationship goals, building new habits and routines, or simply creating a life that feels more aligned with who you actually are.

Format: Virtual, 50-55 minute sessions — accessible worldwide, for adults and young adults

Signature Program

Authentic Growth

A structured 6-week coaching program designed to help you move from feeling stuck, disconnected from yourself, your needs, or your direction, toward living more authentically and intentionally.

This program draws on the same core ideas that run through all my work: understanding your patterns, building real self-awareness, and translating that into concrete action and boundaries.

What's included

A structured, goal-oriented coaching framework
Tools for self-awareness and pattern recognition
Support around boundaries and authentic communication
Accountability and check-ins along the way

This program runs periodically. Reach out to find out when the next cohort or enrollment window opens.

Client Testimonials

What coaching clients say

"I started having coaching sessions with Annie after I had become stressed and pessimistic about finding a job in the country I live where I do not master the local language. My negative feelings and loss of faith in my skills were magnified also by the pandemic restrictions. Annie managed to repackage my confusing thoughts about work and life in general in a way that added meaning and helped me see things with clarity. Through her timely interventions, right-to-the-point questions, and great listening skills I managed to become again confident about my abilities and be able to focus my actions on what really is important to me. Annie is a unique, dedicated, and great professional and I would recommend her to anyone looking for a career or life coach."

Coaching Client

"Working with Anne has helped me turn my insecurities into assets and also made me brave enough to overcome my limiting beliefs and negative thought patterns. Anne is encouraging, motivating, and inspiring, and she always asks straightforward, professional questions that are on-point and come at the right time. Her open and kind personality made me feel really comfortable and supported and I truly love working with her."